Colombia

e-Commerce in Colombia reached US $2.5 billion in 2015, up 17.2% from 2013. This reflects the strong development of the sector, particularly when taking into account that the growth occurred amidst an economic slowdown in the country.

e-Readiness Index

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e-Commerce Spend

In 2015, the total e-Commerce spend in Colombia reached US $2.5 billion, and is predicted to grow 21.9% annually through to 2020, reaching $6.7 billion.

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e-Readiness Index Breakdown

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Consumer Profiles

74.2% of Colombians fall into two opposing profiles, the Pro Surfer (shop online at least once amonth) and the Traditionalist (never shop online).

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We have created overview infographics for each country included within the study. To download the Colombia infographic, simply click the button below.

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Survey results, research and best-practice recommendations are provided for informational purposes only and should not be relied upon for marketing, legal, regulatory, or other advice. Best-practice recommendations should be independently evaluated in light of your specific business needs and any appropriate laws are regulations. Neither Visa nor Euromonitor International is responsible for your use of the survey results, research, best-practice recommendations, or other information, including errors of any kind, or any assumptions or conclusions you might draw from their use.