Every two years, Visa produces a strategic review of e-Commerce across the region, to help identify areas of opportunity. This report will allow you to review the changing landscape and identify opportunities for further development that have come to light since the last report.
The report focuses on the size of the e-Commerce market, the way people are using the Internet and the e-Readiness Index.
This index is an indication of how advanced a country’s e-Commerce market is, and how easy it is for consumers and businesses to take advantage of it.
e-Readiness in Latin America varies widely across the region. The key findings are shown below, providing an instant overview of the current stage of e-Commerce development.
An index of 41.7 represents a very strong position for e-Commerce growth.
Latin America is still some way off the benchmark nation USA, which shows an e-Readiness index of 94.5.
The largest consumer profile in Latin America is the Pro Surfer: working men and women who shop online once a month.
By 2020 the e-Commerce market in Latin America is predicted to grow annually by 13%.
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Survey results, research and best-practice recommendations are provided for informational purposes only and should not be relied upon for marketing, legal, regulatory, or other advice. Best-practice recommendations should be independently evaluated in light of your specific business needs and any appropriate laws are regulations. Neither Visa nor Euromonitor International is responsible for your use of the survey results, research, best-practice recommendations, or other information, including errors of any kind, or any assumptions or conclusions you might draw from their use.
