Peru

As Peruvian consumers gradually adapt to e-Commerce, there are substantial opportunities to further develop the online shopping environment through improvements to Monetary Connectivity and Online Connectivity.

e-Readiness Index

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e-Commerce Spend

In 2015, the total e-Commerce spend in Peru reached US $2.1 billion, and is predicted to grow 9.6% annually through to 2020, reaching $3.3 billion.

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e-Readiness Index Breakdown

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Consumer Profiles

40.5% of Peruvians fall into the Traditionalist profile, meaning that they almost never shop online.

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Survey results, research and best-practice recommendations are provided for informational purposes only and should not be relied upon for marketing, legal, regulatory, or other advice. Best-practice recommendations should be independently evaluated in light of your specific business needs and any appropriate laws are regulations. Neither Visa nor Euromonitor International is responsible for your use of the survey results, research, best-practice recommendations, or other information, including errors of any kind, or any assumptions or conclusions you might draw from their use.